[FIFA]：FIFA World Cup Qatar 2022™ Global Engagement & Audience Report (Detailed report)

Global Engagement & Audience Executive Smmaru

Methodology - Total Engagement

Projections oftota engaremert are 'ntended tc reflect the totrlnumoer cf peope wo engged with the FlAor d Cup Qater2022 in aru rranrer, extencing beyord -V reach ard auciencerreosurermer..

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+ atened ary live cover?ge cf : miat:hm=ches (anu device, an.alatfor, r ; locot orj+ wut.ned ary bignight:selaged coverage of : irstch/mches ianyaevi-e, rny -lafotr, sry oct'cn]+ walcred coverogelealureo r news broascasts onv,o: eard alonycovcrage cri the racic+ wntcned or-genan :lps crhigflisrrs chline fe 3 onawessite crwntrred elip oy aghl ght oaoc al ned'n plserm+ Read ascut lre event ora webs .e, sr ia newspape: o: rmagazire+ Attcrde the cventin Qatarte watch e msch/mecnes'r ccrso-

C aired corisurner behoviours re ater to F-rA vvor d Cup Qotor202zw engagement were collatec acrass he caursc cr Lhctcurnamcnt va b:spoke: primaru rcs:arch in 24 markets (-:talsrrpeofy6.00oj.

Warket. Reqiora &otal Global extrapolaticrs o"totalengagerneri. tre based on a rnodellirg process incor poralirig Lhisprirary bcspok ccrsury rcsearch. additical rrar kclresecrch, esured v a.dienee ane digital behawiour dcto.

Methodology - Audience Measurement

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+ In territores forwhicn MLs werc thcble o supply ratinas dataor srhed..les, sr nave estimared levels of :overrge withreference to ore-tournament hroodcast scredu es ard .oschecules in s rmilcr territcries itor exarriple. cther territor esLovcRo H LhIC RL

t is wortr nctin that severrlterritores have a.diercemecsuremen. panels which co not cover the ertire territoru. Irsuch cases. Lhe aurierices hove beer ug-weigiler usinoically m?asur ad cala ir ccjuriction wth gcpula.ion ardtelevision peretratior nforrration t acc.rt forthe entireterr'torl;

Roech deta bs becn proje:ted forterritores inwhich oud'tedfilres were not vailable. Isr's crojec.ons make .se of therelaonsrip oetween bulc of corsumcon and build of reach inrtet rrakets

In cornplicance with he applicab saric.ons aric rcgulaliorsarisina fron the ccnflict betweer R.ssic and ukrcine, PsF is rotaale c inc de witrin their repsrtim an. dita, either dirertl., crindirectlu received. that pertains to or is sourced frorr R.ssia orDe arus.

Global Summary

Sub Menu

Keytakeaways

The FIFA world Cup Qatar 2o22m enqaged 5 billion fans across all media (Linear TV,Digital, Social Media and FIFA Platforms):

viewers:

Average global live audience of FIFA World Cup Qatar 2022 was 175 million viewers:

Substantial increases in digital and social engagement - the 2022 Final delivered anincrease of 621% vs the 2018 Final in social media engagements;

Digitalstreamingrecords-Telemundo'sstreaming coverage ofthe Final wasthemoststreamed FIFA World Cup match in US media history.regardless of language.

General Overview

FIrA 5ocial Media Channels2

Total Engagement x Region (Millions) - Surveyed Markets

Total Engagement x Market (Millions) - Surveyed Markets

LinegrTelevision AudienceReach

2.a/hllicr viewerswt-hed at lest cre mirite of -l/Worl: C.up Qatar 2022 ccverage on linear Tv. witr 2.21bil iori goirig on to watcr 2o rh nutes c? rrore.

This rcpreseri.s a 1.9% decr ease iri oric rniriule reachCcmonred tc Russia 7o13 (NR. Qatar 2o2-igurs do ho)irclre dt: for Russi: cr Be arus, romhine ttrl o.?bil ion fcr Russia 2o18j.

3.26bnviewers

2.87bnviewers-11.9%

1 mtnute

Ir cbsc ute terrms the rwiarketso see tre largest folls inI'near reachi were Chiria 82 rr llicr urid Iricic : 87 rr llicChina has exocrienced a huge growth in oig'tol :overacanrd consi mption, with for example swer hif of ive viewina"cr the finol :omina frorr diaital pletforms. 2o min.terecr" as rerraired relarively robustir ristor cal terrnsCut perforrrig Lhe cau vuleri. igur [rrri Bruzil 20'4 (2.13bil ionviewers!

2.65bnviewers

2.21bnviewers-16.6%

20 minutes

Regional Linear Television Reach

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